Evaluation of advertisement campaign Essay Example | Topics and Well Written Essays - 1000 words

Evaluation of ad lawsuit - Essay ExampleInterestingly, the over every(prenominal) mobile phone market is growing at a express pace than predicted, which signifies the immense potentiality of the effort. So the big question revolves around this mammoth progress and whether it is triggered by product innovation only or any other factors that had led to this colossal growth and learning of the industry (Campbell, 2009). On deeper analysis, it has been observed that the role of ad is paramount in the development. One of the key trends of this industry is that companies invest large sums of money to create awareness about their products and services and these investments pay off to a great extent (Clifton, 2012). The market size of this industry is so large that almost every shammer has space for themselves. However, a company with better advertisement strategy and campaign experiences greater success. Thus, the impact of advertisement on the growth of mobile phone industry is clea rly visible (Adler, 2010). In this report, the impact of advertisement on the growth and development of a product will be addressed. However, the study will not be accomplished in the usual way like, industry analysis, which identifies the way or the extent to which advertize nobbles an effective role. Rather the study will select an announce campaign of a company be to the mobile phone industry. In this context, the advertising campaign by Samsung will be chosen and the alike(p) will be evaluated. Campaign Strategy/ Rationale Advertising is a necessary activity to all businesses for the sole purpose of generating awareness about the products and services and at the same time, influencing the target clients to buy the product. It is unfeasible to sell a product without letting the customers know about it (Aarika-Stenroos and Sandberg, 2012). Thus, advertising is dubbed as a slit that helps to draw attention of the consumers towards the products or services of the company. Adv ertisement campaigns can be carried out through diverse mediums such as, television, radio, social media or any other traditional forms. Usually, a company targets several groups of customer on the bases of the product characteristics and consumer requirements and as a result of that, the company makes use of more than one carry so as to ensure that the messages of the company reach every target audience. Several scholars have however emphasized on the fact that advertising campaigns are the means that help a company to bring forth in the marketplace (Alle, 2000 Amit and Zott, 2001). Furthermore, echoing the same statement, another set of industry experts and academicians have pointed out that advertising campaigns along with product promotion also greatly helps in understanding the requirements of the consumers as well as the sort of prices that the customers are willing to pay for the ownership of a particular product. Advertisement campaigns also play indispensable roles in u pdating the consumers about the new developments and product launches (Ballon, 2007). Hence, it creates customer loyalty that in pass brings sustainable competitive advantage for the firm. However, one of the key aspects of companies, undertaking advertisement campaigns, is that each campaign has a particular rationale i.e. advertisement campaigns are designed in such a manner that it succeeds to attain one of the crucial objectives of the firm