QSR Industry In India Essay Example for Free

QSR assiduity In India Essayexecutive Summary4India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and gritty disposable in coiffes is fuelling growth in each industry. 35% of Indias population entrust be in urban centres by 2020 gooding to 53 crores comp ard to the current urban population of 32 crores.Consumer intellectual nourishment markets be being driven by the countrys youth population. Be it college goers or the young works class, exposure to the international surround and culture, has created a demand for world-class products at affordable prices. This has conduct to the scrape of Quick emolument eaterys (QSRs) in India, the fastest growing segment in the eating out market. By 2012, there will be at least 2000 more(prenominal) QSR outlets across India.With QSR giants akin Starbucks and Dunkin Donuts yet to loot in the market, there is a lot to look forward to.5 sedulousness Ov erview7% of the total eating house market comprises of QSRs6The Indian fast solid sustenance market is growing at an annualrate of 25-30 per cent, Foreign fast food bowed stringed instruments argonEstimated Size of the Indian RestaurantIndustryOrganizedEating Out food market,Rs. 8600 Cr.Growth 20%(20%)aggressively increasing their presence in the country.The market is dominated by global gulls desireMcDonalds, KFC and dominoes specially in theorganized fast food segment. Growing tr closure ofUnorganized market place, Rs.34400 Cr.(80%)Growth 5-6%consumption of new cuisines and increasing brandawareness has led to the increase of global players.The new age Indian consumers commit also played aQSR MarketRs.3000 Crores7%significant role.Organized modern formats like malls, eightfoldxes andOrganized RestaurantMarket (Except QSRs)Rs.5600 Crores13%food courts guide also become a favoured destination.bountifulr companies are teaming up with smallfranchisors to set-up their brand .QSRs started with big metros, exactly are now buildingtheirpresenceinTier2citieslikeUnorganized Restaurant MarketRs.34400 Crores80%Pune, Ahmedabad, Chandigarh and Bangalore.Sources www.nrai.org,, www.rncos.comTotalRestaurantIndustry Rs. 43000CroreMarket Segmentation7RestaurantIndustryRoad-side location nonetechnical standardsNo accountingstandardizationUnorganizedFull-ServiceRestaurantsQSRsFine Dining haveCasualDiningOrganizedHome deliveranceEat-inBars andLoungesAccounting TransparencyOrganized add together coo fagot stoveQuality ControlSourcing NormsMultiple OutletsDominated by Global PlayersKiosks/CartsHighest growth segment.Maximum dance step due to increasingtraffic at airports, railwaystations, malls, aggregatexes andsupermarketsGrowth Drivers825% of population consume out at least twicea month and spendsRs.150-Rs.500 / mealurbanizationYouth consumptionExpanding bosom Class2%11%BetterlogisticsA younger and richer India is fuelling rapid growth in theeating-out segment29% AffuentUpper Middle Class300 million29.5 % or 88.5 million make consumption areas2%5%Total population of Gen neighboring (13-24 Age Group)Total population of GenNext living in urban areasHousehold Distri unlession By Annual Income1%Nuclearfamilies center of attention andMultiplexboomClothing accessories, pabulum,Entertainment and durablesSpending PowerRs.3000-40000 per monthLower Middle Class86%64%Bottom of the pyramidUrban youth behaviour20102020Sources Marketing Whitebook 2011-12, economic Times, MGISocially activeHangs out at coffee tree shopsand mallsPrefers to be seen at theright governs posites ones identitythrough and through choice of brandsconsumedMaintaining Consistency in product and quality of service are the biggest challenges go about by QSRs9ChallengesDemand SideSupply SideHealth and hygieneconcerns among buyersMaintaining Quality ofServiceAcquiring profound TalentBuilding a make upeffective supply chainQSR customers arevery free to sell to, butalso very easy to loseLocalization of MenuManaging high detritionrate amongst junior train employeesEstablishing a supplychain in a new voiceBeating localcompetitionStandardization ofproduct across outletsLow entry barriers observe multipleoutletsReducing service time efficient assemblylineTalentSupply twineMonitoring quality ofproducts procured fromthird partiesSWOT Analysis10STRENGTHOPPOTUNITIES Burgeoning middle class Risk-sharing in a franchiseestablish model Abundance of cheap labour inIndia Increase in malls and irrefutablemultiplexes Increasing youth spending UrbanizationWEAKNESSTHREATS Sourcing Talent food for thought Inflation Monitoring franchisees carrefour imitation Maintaining quality standardsacross outlets Understanding Indian tastesInternal Factors Price Competition Dependency on third parties Local CompetitionExternal FactorsNegativeUrban Youth Make Up The prime Target Audience11ParticularsLow Cost in terms ofinitial investment aswell as operating costTarget Audience Profil eCategoryYoung Urban Professionals onthe moveLow RiskKeyFeatures ofa QSRTeenagersHigh Impulse productsStudentsBest sell LocationsMultiplex audienceCompetitive Prices failpersTarget Audience BehaviourAge group16-35Hygiene druthers consciousLocationCities and townsSocial ClassMiddle and Upper MiddleClassLifecycleDependent and Pre-Family* give away consciousWesternized cultureSeeking international standardsValue seekersExperimental*based on Sagacity life-style regulate12Working of a QSRBrand Image, Ambience and Overall Experience are Copernicanintangible factors for QSR customers13A QSR is meant to create instant interest in the mind of the consumer. It has to haveintangible parameters that makea QSR successfulMass appealBrandA unique experienceA characteristic ambienceA strong brand identityOne can non find Ronald at any other burger joint exceptMcDonalds.The service, which is the only human touch, plays a big role in creating aunique experience. A lot of time and resources are spent on reading the staff ,as they portray the brand. KFC employees are expected to live up to their 3 Fs to create to perfect environment Fun, Friendly and Familiar.In an effort to maintain the same experience across outlets, the service, interiors and board items are standardised .ExperienceAmbienceQSR Formats and Locations14QSR FORMATSLOCATIONSMallsRestaurantsTourist hubs provender Court CountersCorporate hubsKiosks/ nutriment CartsTake-away/ slantDrive-insShopping CentersMultiplexesAirports/ Railway StationsSetting up a Franchise Outlet15 sign Qualification Application Review Background and CreditCheck Assess training needs write of FranchiseDisclosure Document Verify AssetsSite Registration Franchisor sendssite registration tobrand for laudation Franchisee remitsfundsOperation PlanSite Exploration andSecuring Control Prospectivefranchisee makes anoperation project whichis reviewed wellFranchise Onboarding Franchiseear retchs forFinancing Hires a Team Franchisor genera tes Supportand Training Builds Restaurant Supports in Grand enterprisingness Determine SiteSelection system Identify focus areas Franchisor completesAction Plan for Trade sector Franchisee negotiatesfor the site and sendsletter of intentFranchisors Role after the launch On-site Training is provided for either procedure. The Franchisor has an approved vendor list fromwhere the ingredients can be sourced. They have an annual promotional and advertising intend that they implement with the support of thefranchisees. Quality checks are conducted via ConsumerFeedback, Food SafetyAudits and Standard AuditsManaging Human Resources16AcquisitionWhen QSRs come to India, they find it difficult to get experienced talent forHuman Resource Tree atat a typical QSR outletstrategic positions. There are very few people with applicable experience, Restaurant theatre directorespecially in a global blind drunk. Poaching employees from competitors would meanhuge incentives and net raises. Thus a lot of companies hire people in the same function but from a different industry.First Asst. four-in-handSupport trainingThe franchisors offer support and training to the franchisees for effectivelyTraineeManagerrunning the small format franchise business. Training is conducted at 3 stages InductionOn-goingRefresher retentivenessTrainee FloorManagerOut of 10000 emloyees, KFC has to replace 7000 employees each year. This means cost for fresh recruitments, training and relieving employees is very high. Dominos has increased salaries of store front employees by 20% and implemented an incentive plan in order to reduce attrition rate.TrainingSquadCrewMemberSecond Asst.ManagerMarketing Strategies17QSRs have to play on their strengths to create and communicate a brand promise.The brand promise can be anything from fast service to low prices to healthy food.Successful QSR chains have been able to take their brand promise very effectively to the masses.1 A large burger chain targeted the valuat e seeker community and created highest value for money as its brand promise.2 Indias largest pizza chain targeted the customers who cute fast service at their doorsteps. It created the brand promise of assured fast rake and communicated it with its 30 mins or its free campaigns3 A large coffee shop chain wanted to position itself as not just a coffee shop but a place to hangout with friends and family. They marketed themselves with the tag line A lot can happen over coffee which distinctly communicated that they wanted their customers to have a complete experience such(prenominal) beyond just coffee.Pricing Strategies18Its great for QSRs to price their products care affluenty because of the stiff competition that they face.The strategy is to price their products in such a way that the maximum number of customers can be retained and at the same time higher coasts are abstracted from the customers who do not mind paying more for extra value. This is achieved by derivative PRIC INGPricing the base product aggressively and hold ining highermargins on the side ordersThis strategy is for the price conscious consumer who seesgreat value in the base product and can choose to not takethe side ordersAt the same time it allows the QSR to charge the customerfor whom price does not matter, much more through thehigh margin side ordersMost QSRs keep fighter brands in their menu to remaincompetitive.VALUE PRICINGValue combos allow the QSR to sell more no ofhigh margin products with the low margin baseproducts.Eg QSRs try to sell more French fries and cold deglutitions through their value meals. pizza chains sellmore garlic bread and cold drinks through theirvalue mealsGrowth Strategies of QSRs19A large burger chain in India has the highest foot fall amongst all countries, but the lowest average bill. Growth in India is achieved based on volumes, hence every QSR is looking to broaden its presence .A coffee trading company who supplies coffee beans, started a retail bu siness of coffee shops all over India.Forward consolidationA casual restaurant chain modify into food court stalls., thus entering the QSR market.HorizontalDiversificationA coffee shop chain diversified its coffee shops business by establishing express outlets and coffee machines.ConcentricDiversificationA soft drink giant branched out to form a new company with pizza pie and hot up sensationalistic chains in its umbrella. It sold off its stake, but is in a lifetime contract with the bulletproofLateralDiversificationMenu Planning20Menu Selection is critical, especially when localizing in markets like India and chinaware where traditions, religion and local taste are cannot be ignored. Enlisted below are some of the important factorsSize of outletsTarget in terms ofdemographicsLocal taste preference QSRs do not keep the full menu at all outlets. Instead they include only a few high volume products at outlets with space limitations like food courts and express kiosks Depending up on the age group they are targeting, QSRs have to line up their menus. QSRs targeting older age groups have to include healthier and more traditional food items in their menus where as QSRs targeting the youth can have more experimental and/or fast food items. product adaptation according to customer preferences is really important for QSRs to succeed. outside(a) chains in India have to adjust their menus to include more vegetarian and spicy items. A Fried Chicken brand has the most extensive range of items in India amongst all its cosmopolitan outlets Most QSR giants avoid using beef and pork due to heathen taboos.The 4 pronged approach to ensure standardization across all outlets 21Standardized aspects of every outletThere are 4 important factors that enable standardization for a restaurant with multiple outletsTrainingEquipmentEvery new employee has to go through a specific pre-designed training program for that level of employment.RecipesProcurementof ProductsThe same machin es are used by all outlets for making thedishes. Standard recipes have to be followed by the chefs who receive thorough training for the same.QSRs have centralized approved vendors from where theyprocure and process raw materials. They also procure finished products like spices and condiments from the same vendor and distribute it.Case playing field Dominos India22609000+4003649000Jubilant Foodworks Ltd. operates the 364 Dominosinternational marketsoutlets in India, pursuant to a surpass FranchiseAgreement internationalist,whichoperate Dominos pizza delivery stores and theassociated trademarks in the operation of stores inIndia, Nepal, Bangladesh and Sri Lanka. The pizzamillion pizzas sold each yearemployees in IndiaDominosprovides them with the exclusive right to develop andoutlets worldwideoutlets in Indiawithstores in Sri Lanka are operated by their subfranchisee, DP Lanka.It is the largest pizza chain in India, way in advance of itsimmediate competitor pizza pie shack wit h 50% of marketshare in the Indian pizza pie market and 70% market sharein the home delivery market.Source dominos.com, dominos.co.in, reuters.comCase Study Dominos India23ParticularsMarket share in the Indian pizza pie market 50%Market share in the home delivery segment 70%gross revenue Per Day Per OutletRs.5660080% of their sales come from the Pizza segment, andEBIDTA margin (9M FY2011)18%the remaining is attributed to beverages and side items. Same Store Sales Growth (9M38.7%80% of sales come from home delivery and 20% from65%FY2011)Market carry onOTC sales.Sales Break-up Cuisine-wise4%Sales Break-up Segment-wise20%16%PizzasHome DeliveryBeveragesOver-the-CounterOthers80%80%Source indiainfoline.com, dominos.co.inCritical Success Factors of Dominos India24Critical Success Factors1. Delivery-oriented model reduces cost2. Dominos has a vertically integrated supply chain. (as seen below) 3. Franchising modelSupply Chain of DominosregionalwarehouseRawMaterialSupplier(Approvedvendo r)RegionalCentralizedFacilities forprocessing rawmaterial like dough 4 centres acrossIndiaRefrigeratedtrucks carrythe finisheditems to retailoutletsRetail Outlets Items are hustlingbased on orders andsent to end consumer25Key Players ProfilesKey Player Profiles26 rearCuisineParent alliance/Master Franchisee fundLocationFormatsOutletsExpansionPlans in IndiaMcDonaldsBurgersHard castle RestaurantsPvt. Ltd ground forcesPAN-IndiaDine-In, FoodCourts, Drive-in210To add 20-25outlets by 2013KFCFried ChickenDevyani internationalisticLtd.USAPAN-IndiaDine-In, FoodCourts110500 outlets by2015ChickingFried ChickenMirah GroupUAE southernmost regulariseDine-In14Bangs FriedChickenFried ChickenBangs IndiaIndiaSouth ZoneDine-In, FoodCourts7100 outlets byFY2011Pizza HutPizzasDevyani InternationalLtd.USAPAN-IndiaDine-In171300+ outlets by2015DominosPizzasJubilant FoodworksUSAPAN-IndiaDine-In, Delivery ,Food Courts364To add 70outlets in 2011Papa JohnsPizzasOm Pizzas EatsUSAWest ZoneDine-In25Pizza Corn erPizzasGlobal FranchiseArchitectsIndiaSouth ZoneDine-In, Delivery50US PizzaPizzas linked Restaurants Ltd.IndiaPAN-IndiaDine-In, Delivery77Smokin JoesPizzasSmokin Joes Pizza Pvt.Ltd.IndiaPAN-IndiaDine-In, Delivery52GarciasPizzasGarcias Famous PizzaIndiaWest ZoneDine-in, Delivery20To add 20outletsSlice of ItalyPizzasGreen House HestoftFoods Pvt. Ltd.IndiaNorth ZoneDine-In, Delivery16Key Player Profiles27NameCuisineParent go with/Master FranchiseeOriginLocationFormatsOutlets inIndiaExpansionPlans in IndiaBarista drinking chocolate ShopBarista deep brownCompany Ltd.IndiaPAN-IndiaEspresso bars,High end cafes230 costa CoffeeCoffee ShopDevyaniInternational Ltd.EnglandPAN-IndiaCafes75300 outlets by2014CCDCoffee ShopAmalgamated BeanCoffee Trading Co.IndiaPAN-IndiaCafes, Mall Airport kiosks,Office outlets1090To add 200+_outlets by 2014Gloria JeansCoffee ShopCitymax HospitalityAustraliaMetrosCafes1540 outlets by2012Kents tight FoodBurgersKents closely FoodIndiaNorth ZoneDine-In15SubwaySu bmarineSandwichesSubway SystemsIndia Pvt. Ltd.USAPAN-IndiaDine-In, FoodCourts200250 outlets byend of 2011TacobellTex-MexYum RestaurantsUSABangaloreDine-In3100 outlets by2015Falafel Veg. hommos HouseLebaneseMirah GroupIndiaMumbaiDine-In,Kiosks8100 outlets by2011WimpyBurgersFamous Brands Ltd.UKDelhiDine-In3Yo ChinaAsianMoods HospitalityPvt. LtdDelhi,IndiaPAN-IndiaDine-In,Kiosks80+Key Player Profiles28NameCuisineParent Company/Master FranchiseeOriginLocationFormatsOutletsExpansionPlans in IndiaDosa PlazaSouth IndianPrem Sagar DosaPlaza Pvt. Ltd.Mumbai,IndiaPAN-IndiaDine-In, FoodCourt35JumbokingVadapavJumboking Foodspvt.ltd.Mumbai,IndiaWest ZoneExpress,Restaurant Takeaway43250 outlets by2011-12Kaati ZoneMughlai eastbound West EthnicFoods Pvt. Ltd.Bangalore, IndiaSouth ZoneDine-In15Mast KalandarIndianSpring Leaf Retail Pvt.Ltd.Bangalore, IndiaSouth ZoneDine-In21NirulasMultiCuisineNirulas Corner HousePvt. Ltd.Delhi,IndiaNorth ZoneDine-In, Kiosks80+To add 50outlets by 2012Kailash ParbatMul tiCuisineKailash ParbatRestaurants Pvt. Ltd.Mumbai,IndiaPAN-IndiaFood Court Stalls15+ComesumMultiCuisineRK GroupDelhi,IndiaPAN-IndiaDine-In, Delivery11HaldiramsMultiCuisineHaldiram Snacks Pvt.Ltd.Delhi,IndiaNorth ZoneDine-In18Bikano lambast CafeMultiCuisineBikanervala FoodsPvt. Ltd.Delhi,IndiaNorth ZoneRestaurant,Institutional TuckShops, Food Cart68Sagar RatnaMultiCuisineSagar Ratna HotelsPvt. Ltd.Delhi,IndiaNorth ZoneDine-In, FoodCourt53Tibbs FrankieFrankieJ.Tibbs Co.Mumbai,IndiaWest ZoneKiosks20+Key Players Segmentation29Segmentation based on Size ofthe ChainLocal ChainJumbokingNational ChainInternationalChainSegmentation based onCuisinePizzasBurgers SandwichesCoffeeShopsIndianSpecialtyCuisineDominosMcDonaldsCCDComesumJumbokingPizza HutKFCBaristaSagar RatnaYoChinaPizza CornerWimpyribCoffeeKailashParbatTabobellPapa JohnsSubwayGloriaJeansMastKalandarFalafelPizza HutSmokin JoesKents Fast FoodKaati ZoneTibbsFrankieBaristaPizza CornerGarciasHaldiramsHaldiramsCaf Coffee DayPapa JohnsS lice of ItalyNirulasSagar RatnaTibbs FrankieTacobellUS PizzaBikano ChatCafeComesumMcDonaldsNirulasDosa PlazaKFCMast KalandarKailash ParbatSubwayKaati ZoneYo ChinaWimpyGarciasSmokin JoesDominosFalafelsUS PizzaBangs FriedChickenBikano ChatCafCosta CoffeeKents Fast FoodGloria JeansGeographical Segmentation30PAN-India International CuisineMcDonalds*NORTH regularizeNirulasHaldiramsBikano Chat CafSlice of ItalyKents Fast FoodSagar RatnaWimpyPAN-India CoffeeShopsGloria Jean*KFC*Costa Coffee*Subway*BaristaPizza Hut*Caf Coffee DayDominos*US PizzaSmokin JoesWEST ZONEPapa Johns*GarciasFalafelJumbo KingPAN-India Indian andSpecialty CuisineDosa PlazaComesum65% of Dominos revenues arecontributed by the top 7 citiesout of 70 cities it is present in.50% of their outlets are inMaharashtra, New Delhi andKarnatakaSOUTH ZONEPizza Corner*Chicking*Tacobell*Kaati ZoneBangs Fried ChickenMast Kalandar*International BrandsKailash ParbatYo ChinaTibbs FrankieKey Players Positioning31PAN-IndiaEthnicCuisineEt hnicCuisinePAN-IndiaPizza HutDominosComesum*Dosa Plaza*Kailash Parbat*Yo China*Caf Coffee Day*Barista*Gloria JeansCosta CoffeeSagar Ratna*Haldirams*Mast Kalandar*Jumbo king*Kaati Zone*Bikano Chat Caf*Nirulas*ZonalTacobellFalafelPizza CornerPapa JohnsUS Pizza*Smokin Joes*Slice of Italy*Garcias*McDonaldsKFCWimpySubway InternationalCuisineChickingBangs Fried Chicken*Kents Fast Food*Tibbs Frankie*InternationalCuisineZonal*Indian originated chainsDominos and Caf Coffee Day are the largest QSRs in India in terms of reach and number of outlets32No. Of Outlets v/s Geographical Spread ofPizza ChainsPizza ChainOutletsSpreadOriginIndian52PAN-IndiaIndian50South ZoneInternational25West ZoneInternational20West ZoneIndianSlice of Italy16North ZoneIndianChainOutletsCities1090120PAN-IndiaIndian36487PAN-IndiaInternationalMcDonalds21045PAN-IndiaInternationalPizza Hut17134PAN-IndiaInternationalBarista23030PAN-IndiaIndianSubwayNo. of OutletsPAN-IndiaDominos11577Caf CoffeeDayNo. of Cities65InternationalG arcias15PAN-IndiaPapa JohnsNo. Of Outlets v/s No. of Cities of top brands inIndia171Pizza Corner15InternationalSmokin Joes510Geographical SpreadPAN-IndiaUS Pizza0364Pizza HutNo. of OutletsDominos20026PAN-IndiaInternationalKFC11021PAN-IndiaInternationalSpreadOrigin33Trends and Future ProspectsBig brands Small cities Small formats34LocationsLarge chainsexpanding to smallercitiesDomestic chainssetting up in bigcitiesFormatsCuisinesTechnologyExpress OutletsBasic street Foodsentering organizedmarket Vadapav, Ice GolaOnline orderingsystemsSmart Carts/KiosksRegional cuisines shish kebab LucknowWale, MalwaneezIVR system forplacing order andmaking payment viaCredit CardKiosks have managed to attracthuge footfalls at sales points.Even big chains are nowcustomizing their outlets tosmaller models like expressand stand-insIntegration ofconcepts soMcdonalds servescoffee and CCDserves sandwichesMenu diversificationby introducingIndian flavours ChickenTandooriSub atSubwayInvestors are queuing up to get a big slice of the pie35With the number of QSRs growing at 30% per year, the industry is attracting investors interest, especially after the IPO of Jubilant Foodworks, the master franchise of Dominos Pizza in IndiaICICI Venture acquired 10% stake i.e. $55 Million in Devyani International who is the franchisee of KFC, Pizza Hut and Costa Coffee in IndiaAlso Mast Kalandar, a Bangalore-based QSR chain, secured a second round of investment from Helion Venture Partners, footfall Ventures and Salarpuria Group.Chinese cuisine QSR Yo China received funding of $5.5 Million from Matrix partnersAccel Partners invested in Bangalore-based fast food chain Kaati Zone.Source vccircle.comQSR giants Dunkin Donuts and Starbucks set to foray into the Indian market36Dunkin Donuts- Jubilant FoodWorks is to develop, sub-franchise, and operate more than 500 Dunkin Donuts restaurants throughout India over the next 15 old age. The first Dunkin Donuts locations are expected to open by early 2012. Th e Agreement marks the largest international store development commitment in Dunkin Donuts history.Starbucks Tata Coffee is to convey Starbucks , the worlds largest coffee chain to India through a Joint VentureQuiznos The US-based subway restaurant chain has signed a master franchise agreement with Arjun Valluri for setting up outlets in grey India.Source www.dunkindonuts.com, www.trak.in, U.S. Franchise Trade Mission Participants Profile, April 10-15 2011Sources37Research firmsTechnopakIBEFMarketing Whitebook 2010-11, 2011-12Mckinsey Global Institutewww.rncos.comwww.nrai.orgCompany Websiteswww.yum.comwww.mcdonaldsindia.comwww.dominos.co.inOther websitesHospitalitybizindia.comIndiaretailing.comFranchiseindia.comNewspapersDeccan HeraldEconomic TimesBusiness StandardDNA38About DEssenceOur Services39DEssence Hospitality is Boutique watchfulness Consulting firm based in Mumbai which provides specialty consulting services for the entire spectrum of the hospitality industry with a spe cial focus on hotel operators, builders andinvestorsFeasibility StudiesManagement vex ViabilityTechnical ViabilityEconomic and Financial Model ViabilityMarket ViabilityBusiness Model ViabilityExit Strategy ViabilitySite Analysis We have vast experience in project intend site selection. In many cases it has been seen that planners architects normally look into a project from design and land-use perspectives. But we do detailed site and market analysis to determine the viability of the project from financial and investment standpoint.India Entry Strategy We help our clients to develop suitable market entry strategies through analyzing entry barriers (ease), geographical factors, incumbents resistance and routs to market.Management Contracts Branded operators have very stringent clauses in the contracts. To deal with them needs deep understanding of the dry land and effects of each clause on the profit margins. DEssence Hospitality Services makes full use of its expertise in un derstanding the management contracts and negotiating it for best acceptable terms.Our Services40Key RecruitmentsDEssence Hospitality is dedicated to becoming Indias leading executive search firm exclusively serving the Hospitality Industry. Our search team enables you to recruit for executive level management, divisional managers, worldwide managers, culinary, finance, sales and marketing, food and beverage, engineeringprofessionals who will all, directly affect and drive the profitability of your organization AcquisitionsFrom our years of experience, we advise our clients on which assets to buy and when to buy and based on our recommendations they devise strategies for buying assets. We also provide assistance to our clients to develop assets disposal strategies in order to maximize project performanceBusiness Model and Business PlanWe assist our clients in the business planning process and then prepare a plan based on the available resources and their business objectives. Our Bus iness Planning services include feasibleness studies, business formation plans, strategic plans, new product plans, marketing and promotional plans,etc.Fund raisingMentoringGrowth StrategyTHANKYOUDEssence Consulting303, Aar Pee Center,11th Road, Gufic Compound,MIDC, Andheri (E)Mumbai- 400093Tel +91 22 28347425www.dessencehospitality.com