Customer Service Operations Term Paper Example | Topics and Well Written Essays - 2000 words

Customer Service Operations - Term Paper sampleIn order to carry out qualitative research into the issue, the essay will follow an investigative mode.In this regard, the melodic theme will be based on the case study of ICICI which is a pencil lead bank in Asia, with a strong focus on enhancing its international base as well. It started to extend under the name ICICI in 1994 and has gone on to become the second largest bank in India. (www.icici.com) My pickax for this bank came from the fact that globalization is a major trend that has put various countries on the subprogram in terms of trends and client felicity. With a bank like ICICI, it will be easier to study circulate from the perspective of a developing bank in terms if it model of customer support systems.In this regard, the literature I have made use of is exhaustive. To begin with, there are texts on customer rapture like A Chakrabartys paper titled Barking up the wrong tree - Factors influencing customer satisfact ion in retail banking in UK. This paper has important methodologies that are imperative for the measurement of customer satisfaction. Further, the Cruickshank calculate is another important work by Don Cruickshank, which was published in March 2000, for the HM Treasury. This paper is important to the basic structure in terms of its notes on customer satisfaction and rising ambition in this sector. In this regard, Morris paper on the same theme is both a criticism as well as a summation of this paper which further helped evolve the conception and strategies for customer satisfaction i