Positioning Statement

Positioning StatementAccording to the latest findings in individual report transgress one, our low-income target audiences allow higher extravagant fodder for thought consumption than those in high-income area. We know that poor modus vivendi and dissipated food consumption ontogenesis the likelihood of being diagnosed with deflectel pubic lo recitation by 2.7 times.Healthier behaviorstyle behaviours such as healthy eating, first-string physical activity may push down the assay of unclouded firecer return and improve the life for patients living with catgut apprisecer, but the intention to reassign those health behaviours may vary depending on availabilities of resource, and time (Susan, M., Robert, W. 2018).We aim to use allow for social marketing strategies and trials to nominate more breeding and recommendations on how to minimize the risk of bowel cancer with improved lifestyle and early display.Product design and plat conventionBowel cancer covert kit i s designed to take aim early signs of bowel cancer in our target audiences who do non have bowel cancer or do not have any obvious signs but have a higher risk of getting this disease.This innovative product brings significant benefit in bow cancer early detection. The simple screening instructions saves time and increases the find of detecting bowel cancer at an early stage, cancer death rate is decreased at the corresponding time. The design principles of the screening kit provide simple, fast, comprise effective and accurate diagnosis in bowel cancer. over the years, our team created unique technological platforms that are used to design and relegate products for early detection of different types of cancers. With shared characteristics, these range of products are derived from the same core technology and architecture. The bow cancer screening kit and accomplice products for other cancer are designed to help mass to identify, decimate and treat the disease (Markus A. F eufel1, Tamera R. S., and Hans J. B. 2010).PriceIn price setting, our team mustiness take into account various factors (i.e., lack of insurance, transportation cost and cost of screening) in line with the benefit and value of our product to remain seductive to muckle. Pricing strategies to minimize an economic barrier for bowel cancer screening Proving low cost or free screening service.Healthassist incentives and disincentives can be targeted at healthcare lords and patients. This report target patients. Patient targeted incentives and disincentives can be monetary and nonmonetary. Monetary Incentives and Disincentives are behaviour changes import in a voucher, price, payment, or other financial rewardsNonmonetary Incentives and Disincentives are behaviour changes result in enhanced quality of life or other non-financial benefits (Kim, S., University of Cambridge, Sheila, L., University of north wolframward Carolina, Jon, C., University of Minnesota). . blank/Distribution Cha nnelEmail is one of the most effective ways to communicate our campaign message to target audience and the company.Another alternative method involves community healthcare check works in distributing the screening kits, to provide information and education on bowel cancer to prospective participant.Distribute the kit through pharmacies throughout inner west of Sydney, each returned stool sample impart be tested, and result will be notified to participants.Banduras Social Cognitive scheme examined the relationship between environmental factors and diet behaviour.Healthy food entrance money is the first step to improve the food environment by make healthy foods more assessable to low-income customers and limiting access to fast food restaurants. PromotionWe will hold a yearly Bowel Cancer knowingness Month campaign in encouraging our target audience to reduce dispose food consumption, increase physical activity, promote other convinced(p) health behaviour, and encourage not ye t screened sight to be screened for bowel cancer.The key message for the public isKit start to save your lifeAnother message to our target audienceIf youre aged 16-30 from inner west of Sydney, youll receive a free bowel cancel screening kitFor tribe have no signs or symptoms of bowel cancerBowel cancer is curable if observe earlyTake the test early, dont ignore itCancer Council NSW, local council and businesses provide both financial support and educational resources for this campaign. We will invite a health professional as a guest speaker who is well-known in cancer care and practice to spread awareness message during the campaign, motivate and empower already screened participants to tell their stories and encourage other people to be screened.This campaign offers a unique opportunity for participant to interact with the guest speaker to touch awareness on bowel cancer risks its shock absorber on people who are diagnosed with this disease in our community.Strategies that is actionable and understand the participants can be incorporated. Future cancer prevention and treatment methods must be communicated to the participants.A successful social marketing campaign, we need to make the audience looking involved and motivated without fear from start to finish. Traditional communication take such as face to face communication could not pass by as wide audience as non-traditional channels, it is an effective channel to form a personal connection with our target audience.Mass media such as face book is a non-traditional communication channel where a florilegium of risks are existing. Fear in mass media can affect peoples behaviour, people feel nervous, fearful and anxious when they are exposed by open media.There are serval factors that guiding our decisions including post experiences, cognitive biases, cost, individual differences such as social status and age (Cindy, D. 2010)Creative strategiesSome studies suggest that how food in displayed in a store c an increase sales. Place healthy vegetables and fruits to a place where they will sell faster, usually towards the bet of the store. Encourage customers to buy healthy beverages by placing them in the refrigerator undermentioned to the milk and water.Healthy products such as whole meal wheat berry products below eye level.Form positive relations with the target audience to increase the value of healthier lifestyle behaviours including increased physical activity and heathier dietetic choices.Make information available at local council or public places to make grow the community on the advantage of early screening, healthy eating and impact on eating fast food.Propose or introduce junk food tax, restrict unhealthy food advertising as part of efforts to reduce fast food consumption, addressing raising risk of bowel cancer.Implement appropriate strategies and policies within the community to promote healthy life style, early screening and reduce bowel cancer.Encourage and motivate participants to take part in face to face communications to express their fear and anxiety before screening. Use small media such as newsletters and brochures to motivate and inform people to be screened. Provide training for healthcare professionals including individual targeted training and professional development workshops.Assist healthcare professionals with the knowledge, resources and systems to manage screening effectively.